Retention infrastructure for subscription brands that want subscribers to stay, pay and spend more.
Post-purchase, billing, cancel and cohort systems for 7 to 9 figure DTC subscription brands.
Retention partner to subscription brands including
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Most subscription brands don't have an acquisition problem. They have a retention problem.
Subscribers leave before you've recovered the cost of acquiring them.
Subscribers stay, but their value doesn't grow.
Rising CAC means subscribers need to stay longer just to break even.
Email, CX, subscriptions and packaging all sit with different people.
We own retention for subscription brands. End to end.
Strategy, creative, lifecycle marketing and subscription optimisation, managed by one team focused on growing customer lifetime value.
Subscription and retention system
From first order to long-term loyalty, we build the journeys and experiences that keep subscribers coming back.
Lifecycle marketing and creative
From strategy and segmentation to design, copy and execution, we manage lifecycle marketing across email, SMS, WhatsApp and direct mail.
Testing and experimentation
From offers and incentives to customer journeys, we use A/B and holdout testing to understand what actually improves retention.
Data, insights and reporting
Our custom reporting platform gives you a clear view of retention, LTV and payback. We use RFM analysis to segment customers by how recently, how often and how much they buy, informing smarter targeting, personalised experiences and opportunities for growth.
We're LTVmaxxing. Here's the proof.
Year on year across the same acquisition months, while new customers grew eightfold.
Subscriber churn rate cut from 45.7% to 17.4% within 60 days of our system going live.
Newest cohort's 2 month LTV vs the average of the five cohorts before it, up from $96 to $131.
What founders say about working with us.
“We have been working with Locorum for more than 8 months now and we can't be happier with the work that is being done. The service is excellent, and the team is very responsive and friendly. The performance has been just as good so far so I would definitely recommend them to anyone looking to outsource their email marketing, you'd be in very safe hands.”
“We've really enjoyed working with Locorum. They are a hardworking, attentive and responsive team, full of integrity, who understand the value in giving expert opinion but also respecting the brand's idiosyncrasies. Beyond the quality of their comms and work, the results speak for themselves! If you are considering working with Locorum, do it.”
“Working with Locorum has been such a positive experience. Often, you don't know what to expect with agencies, but Locorum over-delivered and did it on time! They know exactly what they're doing and ensure you're informed every step of the way. I couldn't recommend them enough and wouldn't use anyone else.”
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“My experience with Locorum has been nothing but positive to be honest, we have seen a clear increase in the percentage of our revenue generated by email as well as overall revenue since being with them and it's been a very hands off experience for myself. The team are always very responsive to messages and I would wholeheartedly recommend them!”
Exclusive retention agency partner of The Art of eComm
Personally certified in retention by Thomas Lalas, author of Retention Economics, our team was selected as The Art of eComm's exclusive retention agency partner for its eight-figure-plus brands.
Designed to be read. Built to keep subscribers.
Explore the lifecycle emails and campaigns we've created for the brands we work with. Drag sideways to browse and scroll inside any email to read it in full.
The partners behind better retention.
What working with us looks like.
One team, from initial strategy and implementation to ongoing optimisation.
Audit
We find where subscribers drop off and what it's costing you.
Build
We build and launch your retention journeys, subscription experiences and supporting creative.
Run and grow
Monthly campaigns, ongoing optimisation and constant testing.
Report
Track retention, LTV and payback through your dedicated reporting platform.
Built for subscription brands ready to scale.
Subscription first
Subscription is a core part of your business, not an afterthought.
7 to 9 figures
Established subscriber volume, with the data and scale to support meaningful testing.
Shopify and Klaviyo
Built on Shopify and Klaviyo, with subscription platforms including Skio, Recharge, Stay AI or Loop.
Questions, answered.
How do you price?
Audit first, then a fixed scope build and a monthly retainer. Priced on scope, never on attributed revenue.
Do you work alongside another agency?
We take ownership of retention, while collaborating with your wider marketing and ecommerce teams to keep everything aligned.
Which platforms do you work with?
Klaviyo, Skio, Recharge, Stay AI, Loop, Zaymo, Alia, Flaunt, Paper Run and more.
What do you report on?
Cohort LTV, retention, save rate, failed payment recovery and revenue per subscriber, to name a few.
How soon will we see impact?
Improvements to billing and cancellation journeys can have an impact within the first subscription cycle. Broader retention and LTV improvements typically take longer to measure, with early cohort trends emerging over 60 to 90 days.
Find out where your subscribers are leaving.
Discover where you're losing subscribers and the opportunities to increase their lifetime value. We'll review your key retention journeys and identify where to focus first.
Book a retention audit