Retention infrastructure for subscription brands that want subscribers to stay, pay and spend more.
Post-purchase, billing, cancel and cohort systems for 7 to 9 figure DTC subscription brands.
Retention partner to subscription brands including
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Most subscription brands don't have an acquisition problem. They have a retention problem.
They leave before the product works, so you never earn back what you paid to acquire them.
The subscribers who stay never upgrade, add on or spend more.
Rising CAC means subscribers need to stay longer just to break even.
Email, CX, subscriptions and packaging all sit with different people.
We own retention for subscription brands. End to end.
A fractional retention team for 7 to 9 figure subscription brands. We own the system that decides whether a subscriber stays, pays and spends more.
Subscription and retention system
Everything that gets subscribers past order 4, then grows their value long after it.
Lifecycle across every channel
Premium design and copy across email, SMS, WhatsApp and direct mail, plus the pop ups and campaigns that feed it.
Testing and experimentation
We test everything, from offers and gifts to new tools, with proper A/B and holdout tests so you know what actually moves retention.
Data, reporting and our own platform
Cohort retention, LTV and payback in our own custom platform, which every client gets access to. We use RFM analysis to group customers by how recently, how often and how much they buy, so every message and offer reaches the right people.
We're LTVmaxxing. Here's the proof.
Year on year across the same acquisition months, while new customers grew eightfold.
Subscriber churn rate cut from 45.7% to 17.4% within 60 days of our system going live.
Newest cohorts vs the first cohort we built the system for, as subscription take rate climbed.
What founders say about working with us.
“We have been working with Locorum for more than 8 months now and we can't be happier with the work that is being done. The service is excellent, and the team is very responsive and friendly. The performance has been just as good so far so I would definitely recommend them to anyone looking to outsource their email marketing, you'd be in very safe hands.”
“We've really enjoyed working with Locorum. They are a hardworking, attentive and responsive team, full of integrity, who understand the value in giving expert opinion but also respecting the brand's idiosyncrasies. Beyond the quality of their comms and work, the results speak for themselves! If you are considering working with Locorum, do it.”
“Working with Locorum has been such a positive experience. Often, you don't know what to expect with agencies, but Locorum over-delivered and did it on time! They know exactly what they're doing and ensure you're informed every step of the way. I couldn't recommend them enough and wouldn't use anyone else.”
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“My experience with Locorum has been nothing but positive to be honest, we have seen a clear increase in the percentage of our revenue generated by email as well as overall revenue since being with them and it's been a very hands off experience for myself. The team are always very responsive to messages and I would wholeheartedly recommend them!”
Exclusive retention agency partner of The Art of eComm
Thomas Lalas, author of Retention Economics, retention certified our team directly and selected Locorum to deliver managed retention for The Art of eComm's 8 figure plus brands.
Designed to be read. Built to keep subscribers.
A selection of the subscription lifecycle emails and campaigns we have designed and built. Drag sideways to browse and scroll inside any email to read it in full.
We only work with the best partners.
What working with us looks like.
We handle absolutely everything. Here's how it rolls out.
Audit
We find where subscribers drop off and what it's costing you.
Build
Flows, subscription system, branded checkout and inserts, built and live.
Run and grow
Monthly campaigns, ongoing optimisation and constant testing.
Report
LTV, retention and payback tracked in your own client platform.
Built for subscription brands ready to scale.
Subscription first
Subscription is a core revenue line, not an add on.
7 to 9 figures
Enough subscriber volume for every test to pay off fast.
Shopify and Klaviyo
Running Skio, Recharge, Stay AI or Loop.
Questions, answered.
How do you price?
Audit first, then a fixed scope build and a monthly retainer. Priced on scope, never on attributed revenue.
Do you work alongside another agency?
No. One team owns retention and is accountable for the numbers.
Which platforms do you work with?
Klaviyo, Skio, Recharge, Stay AI, Loop, Zaymo, Alia, Flaunt, Paper Run and more.
What do you report on?
Cohort LTV, retention, save rate, failed payment recovery and revenue per subscriber, to name a few.
How soon will we see impact?
Billing and cancel fixes within the first cycle. Cohort gains over 60 to 90 days.
Find out where your subscribers are leaving.
Book a retention audit. We will review your post-purchase, billing and cancel journeys and show you the biggest leaks, whether or not we work together.
Book a retention audit