Case Study | Acid Running

PROJECT OVERVIEW

Acid Running, a premium athletic wear brand, wanted us to transform their email marketing strategy ahead of the Black Friday/Holiday season. The goals were clear: boost revenue, engage VIP customers, increase returning customer rates, and grow their email list. Leveraging advanced segmentation, automation, and urgency-driven campaigns, we delivered record-breaking results:

221

Increase in revenue from Klaviyo.

215

Growth in returning customer purchases.

131

Increase in flow conversions.

209

Growth in placed orders from returning customers

Acid Running’s success showcases the transformative impact of a data-driven, retention-first email marketing strategy.

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Pop-Up Optimisation: Setting the Foundation for Success

We redesigned and tested Acid Running’s pop-up strategy. A/B testing helped us determine the best approach to maximise form submissions.

The result? Acid Running’s pop-up achieved a 8.5% submit rate, ranking in the 95th percentile for their industry. An increase of +57% vs the previous month.

This also increased their overall list size by +16%

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VIP Segmentation and Personalisation

We prioritised VIP customers by offering exclusive early access to Black Friday discounts, creating a sense of exclusivity and driving early sales. To further enhance effectiveness, we:

‍A/B Tested Send Times: Identified weekends as the optimal time for higher engagement.

‍Crafted Urgency Messaging: Used dynamic content like countdown timers to drive immediate action.

This personalised strategy contributed to a +215.00% growth in placed orders from returning customers, strengthening brand loyalty.

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Flow Optimisation: Converting Customers at Every Stage

We updated and tailored key flows to align with Black Friday urgency, ensuring maximum engagement and conversion:

‍Welcome Flow: Introduced new subscribers to Black Friday deals with bestsellers and follow-ups.

‍Abandoned Checkout Flow: Shortened follow-up times, recapturing high-intent shoppers.

‍Post-Purchase Upsell Flow: Encouraged additional purchases with exclusive add-on incentives.

This approach delivered a +131.42% increase in flow conversions, turning one-time browsers into loyal customers.

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Key Takeaways

Urgency Drives Conversions: Timers and scarcity messaging boosted engagement and sales.

‍Segmenting for Success: Tailored strategies for VIPs and general audiences maximised revenue.

‍Flows Fuel Retention: Optimised automation capitalised on Black Friday traffic and converted leads into loyal customers.

‍List Growth for the Future: A high-performing pop-up laid the groundwork for sustained email marketing success.

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ACID RUNNING

Lets work together.