.png)
.png)
Polar Recovery approached Locorum Media in May 2024 with a vision of increasing their revenue and sending out regular email campaigns with premium email design and a sophisticated segmentation strategy. In our first month, we worked to redo their email design to optimise it for conversions. We also enhanced the success of their email campaigns through sophisticated A/B testing.
When we began working with Polar Recovery, their emails consistently landed in spam due to poor segmentation and design.
We re-warmed their list by initially targeting a highly engaged segment, gradually increasing the segment size with each send. This strategy effectively restored deliverability and improved open and click rates. Brands facing similar issues can adopt this approach to overcome spam challenges and enhance email deliverability performance.
In just one month of working with Polar Recovery, we achieved significant improvements in deliverability. We reduced spam rates by -47%, bounce rates by -35%, and unsubscribe rates by -16%. Overall, our efforts boosted their deliverability score by +26%. These results underscore the effectiveness of our segmentation and re-warming strategies in enhancing email performance and ensuring messages reach the intended audience. This not only makes sure your emails are not landing in spam but sets your brand up for long term revenue growth.
.png)
By strategically placing CTAs and promotional content above the fold and employing advanced segmentation techniques using first and zero-party data, we achieved remarkable results. Click rates surged by +246%, open rates rose by +85%, and conversion/placed order rates saw a substantial increase of +146%. This transformation not only boosted immediate campaign performance but also laid a solid foundation for sustained engagement and customer loyalty as well as boosting revenue generated by email by +52%
Our approach exemplifies the impact of strategic email marketing optimisations. By prioritising design enhancements and personalised segmentation, we not only addressed initial challenges effectively but also positioned Polar Recovery for ongoing success in digital communication with their customers. Moving forward, continuous refinement of segmentation strategies and proactive adaptation to subscriber preferences will be crucial in maintaining and building upon these achievements.
